Casino-as-a-Service · Subscription model

White-label online casino, live in 4–6 weeks

Launch your branded online casino under our Anjouan gaming licence — no licensing project, no game contracts, no back office to build.

Get a proposal

Packages from EUR 6,800/month on an annual plan

  • 4–6 weeks

    from a signed agreement and complete KYC pack to go-live

  • 4,000+ games

    from 100+ providers through a single aggregator integration

  • −15%

    on annual plans — and the one-time activation fee is waived

What is CraftLabel?

A turnkey white-label casino product. You launch and operate a fully branded online casino without your own gaming licence, without contracts with dozens of game studios, and without building a back office or payments stack. We carry the regulatory and technical load — you focus on your brand, your marketing and your players.

Built for

  • Affiliate teams and media groups ready to turn traffic into an owned brand
  • Casino entrepreneurs launching fast in emerging or lightly regulated markets
  • Land-based operators moving online without a year-long tech project
  • B2B service businesses — CRM agencies, marketing networks, payment players — expanding into iGaming
slot titles, plus live, table and crash games
4,000+
game providers in one integration
100+
languages out of the box
15
uptime SLA on AWS
99.9%

What you get out of the box

Your brand runs on a dedicated front-end configuration on top of a shared, governed core platform. Everything below is delivered from day one.

  • / 01

    Branded casino website

    One licensed domain with your logo and palette, light/dark mode, 15 languages and a mobile-first lobby with filters, tournaments and recent wins.

  • / 02

    Full game library

    4,000+ slots from studios like Pragmatic Play, BGaming and Endorphina, live casino from Evolution and Ezugi, plus table, crash and lottery titles — via QuettaSpins.

  • / 03

    Licence coverage

    Your brand operates under our Anjouan gaming authorisation — no separate licensing project, no sub-licensing limbo.

  • / 04

    Back office

    Player management with KYC status, limits and segmentation, plus role-based staff access with audit logs.

  • / 05

    Bonuses & tournaments

    Welcome packs, reloads, cashback and free spins with wagering rules, weekly tournaments and a multi-level jackpot — preconfigured.

  • / 06

    Reporting & anti-fraud

    GGR/NGR, deposits, withdrawals, conversion and cohort dashboards, with built-in risk flags and exception workflows.

  • / 07

    Hosting & security

    AWS cluster with a 99.9% SLA, CDN for sub-2-second loads, WAF, DDoS protection, MFA and 24/7 monitoring.

  • / 08

    Compliance & RG

    KYC/AML by our compliance team — automatic KYC in about 5 minutes — plus deposit limits, self-exclusion and reality checks.

Subscription packages

All three share the same core product — licence, platform, games, back office, hosting and payments framework. The difference is how much of the day-to-day operation we run for you.

Billing term

Basic

For operators with their own support, marketing and back-office team. You take the platform, licence and games — and run the brand yourself.

EUR 6,800 / month

Billed annually · EUR 81,600 upfront

Activation fee
Waived
You save vs monthly
EUR 14,400 (15%)
Choose Basic
  • Licence, platform and full game library
  • Back office, anti-fraud, KYC and reporting
  • Bonuses, tournaments, multi-level jackpot
  • Dedicated consultant and brand-adjusted policies

Extended

Best for first-time operators who want a structured handbook and a compliance partner on call.

EUR 8,500 / month

Billed annually · EUR 102,000 upfront

Activation fee
Waived
You save vs monthly
EUR 18,000 (15%)
Choose Extended
  • Everything in Basic
  • Operating manual for online casino operations
  • Ongoing legal and business advisory

Fully Operational

The closest to a fully managed casino. Operators on this tier typically focus on traffic acquisition and brand strategy only.

EUR 13,175 / month

Billed annually · EUR 158,100 upfront

Activation fee
Waived
You save vs monthly
EUR 27,900 (15%)
Choose Fully Operational
  • Everything in Extended
  • Outsourced customer support and CRM team
  • Onboarding to a KYC/KYT platform
  • Affiliate-program introductions
  • Custom PSP onboarding included

Package comparison

Capability Basic Extended Fully Operational
Monthly fee (rolling) EUR 8,000 EUR 10,000 EUR 15,500
Branded casino website (1 domain, licensed) Included Included Included
Anjouan licence coverage Included Included Included
Full game library via QuettaSpins Included Included Included
Back office, anti-fraud, KYC, reporting Included Included Included
AWS hosting (99.9% SLA) + CDN Included Included Included
Bonusing engine, tournaments, multi-level jackpot Included Included Included
Sub-account in master PSP framework Included Included Included
Standard PSP pool + corporate banking support Included Included Included
Dedicated consultant + brand-adjusted policies Included Included Included
Operating manual for online casino operations Not included Included Included
Ongoing legal & business advisory Not included Included Included
Onboarding to KYC/KYT platform Not included Not included Included
Outsourced customer support & CRM team Not included Not included Included
Affiliate-program introductions Not included Not included Included
Custom PSP onboarding (optional add-on) Available Available Included
Full pricing matrix by term

The longer the commitment, the lower the effective monthly cost: quarterly plans cut about 5%, semi-annual 10%, annual 15% — and annual plans waive the activation fee.

Basic
TermPer monthTotalYou saveActivation
Monthly (rolling) EUR 8,000 — — EUR 5,000
Quarterly EUR 7,600 EUR 22,800 EUR 1,200 (5%) EUR 5,000
Semi-annual EUR 7,200 EUR 43,200 EUR 4,800 (10%) EUR 2,500 (50% off)
Annual EUR 6,800 EUR 81,600 EUR 14,400 (15%) Waived
Extended
TermPer monthTotalYou saveActivation
Monthly (rolling) EUR 10,000 — — EUR 7,500
Quarterly EUR 9,500 EUR 28,500 EUR 1,500 (5%) EUR 7,500
Semi-annual EUR 9,000 EUR 54,000 EUR 6,000 (10%) EUR 3,750 (50% off)
Annual EUR 8,500 EUR 102,000 EUR 18,000 (15%) Waived
Fully Operational
TermPer monthTotalYou saveActivation
Monthly (rolling) EUR 15,500 — — EUR 10,000
Quarterly EUR 14,725 EUR 44,175 EUR 2,325 (5%) EUR 10,000
Semi-annual EUR 13,950 EUR 83,700 EUR 9,300 (10%) EUR 5,000 (50% off)
Annual EUR 13,175 EUR 158,100 EUR 27,900 (15%) Waived

Included in every plan

  • All capabilities of your package, with no caps on registered players or game rounds
  • Standard PSP onboarding from our pre-approved pool, free of charge
  • Hosting, monitoring and platform updates throughout the term
  • Compliance and RG controls under our Anjouan authorisation

Outside the subscription

  • Security Deposit of EUR 10,000, refundable — held against player liabilities, chargebacks and refunds, and topped up to the greater of EUR 10,000, 100% of player liability or 20% of trailing 3-month GGR
  • Game-provider revenue share at cost — roughly 8.5–13.5% of GGR per provider, plus per-hand fees on selected live tables
  • Custom PSP onboarding beyond the standard pool — quoted per request (included in Fully Operational)
  • Languages beyond the 15 included — quoted per language
  • Banking and payment processing fees, VAT and third-party tools you buy directly

Payment terms: monthly plans are invoiced in advance and due within 5 business days; quarterly, semi-annual and annual plans are invoiced as a single upfront amount. Plans auto-renew for the same term unless either party gives 30 days’ written notice. All prices in EUR, excluding VAT.

Skip the 18-month build

A casino from scratch is a 9–18 month project: a licence, 30–50 studio contracts, player account management, anti-fraud, KYC/AML, payments and a 24/7 team. We already run all of it.

Route A

Build it yourself

Time to first deposit
12–18 months
Year 1 cash out
EUR 215,000+
Break-even
around Month 19

Team to hire Compliance officer, MLRO, CTO, DevOps, support and legal counsel — at minimum.

Route B

Launch with Craftlabel.io

Time to first deposit
4–6 weeks
Year 1 cash out
EUR 91,600
Break-even
Month 5

Team you need Marketing and a brand manager. We carry the licence, platform, compliance and operations.

57%

lower Year 1 spend — and 14 months of head start

Where the Year 1 money goes

Conservative market estimates for a single-brand Anjouan-licensed casino, before any marketing spend.

Build it yourself
Cost itemYear 1
Anjouan gaming licence (filing + first year)EUR 17,828
Company incorporation as licence holderEUR 6,500
Procedural documents (AML / KYC / RG / T&Cs)EUR 5,000
Corporate banking / EMI setupEUR 7,500
Turnkey platform licence (Year 1)EUR 60,000
Game studio integrations (10–15 contracts)EUR 40,000
Hosting & infrastructureEUR 18,000
Information security (audits, pentests, certs)EUR 25,000
Compliance hire (1 FTE)EUR 35,000
TotalEUR 215,000+
Craftlabel.io, Basic annual
Cost itemYear 1
Activation fee (waived on annual prepayment)EUR 0
Annual subscription — 12 × EUR 6,800, covers licence, platform, games and opsEUR 81,600
Security Deposit (refundable)EUR 10,000
Total, of which EUR 10,000 is refundableEUR 91,600

Payback inside the first half-year

Base case on a Basic annual plan: every EUR 1 of well-targeted marketing brings EUR 4 of GGR, spend ramps to EUR 25,000 a month, and the subscription is paid on day 0.

Year 1 cumulative cash flow, EUR

  1. Month 0, −EUR 81,600, annual plan paid
  2. Month 1, −EUR 81,600, onboarding, no revenue
  3. Month 2, −EUR 69,600
  4. Month 3, −EUR 45,600
  5. Month 4, −EUR 9,600
  6. Month 5, +EUR 38,400, break-even
  7. Month 6, +EUR 98,400
  8. Month 7, +EUR 158,400
  9. Month 8, +EUR 218,400
  10. Month 9, +EUR 278,400
  11. Month 10, +EUR 338,400
  12. Month 11, +EUR 398,400
  13. Month 12, +EUR 458,400, Year 1 close
Show as table
MonthCumulative, EUR
M0 −81,600
M1 −81,600
M2 −69,600
M3 −45,600
M4 −9,600
M5 +38,400 (break-even)
M6 +98,400
M7 +158,400
M8 +218,400
M9 +278,400
M10 +338,400
M11 +398,400
M12 +458,400 (Year 1 close)

Month 5

break-even, versus around Month 19 building it yourself

EUR 458K

Year 1 net profit in the base case

Short on cash at signing? A rolling monthly Basic plan needs only the EUR 5,000 activation fee upfront and breaks even in Month 3 — about EUR 439K by Year 1 close.

  • 2.5 : 1

    Downside — marketing-heavy year

    Break-even
    Month 6
    Year 1 net profit
    EUR 171K
  • 4 : 1

    Base case — market mid-point

    Break-even
    Month 5
    Year 1 net profit
    EUR 458K
  • 5 : 1

    Upside — strong retention

    Break-even
    Month 4
    Year 1 net profit
    EUR 650K
The same 4 : 1 brand on each annual plan
PlanDay 0 outlayMonth 6 cumulativeBreak-evenYear 1 cumulative
Basic −EUR 81,600 +EUR 98,400 Month 5 +EUR 458,400
Extended −EUR 102,000 +EUR 78,000 Month 5 +EUR 438,000
Fully Operational −EUR 158,100 +EUR 21,900 Month 6 +EUR 381,900

Illustrative projections, not guarantees. Assumptions: game-provider revenue share 10% of GGR, payment processing 5% of GGR, no revenue in Month 1, marketing of EUR 5K–20K in Months 2–5 and EUR 25K from Month 6; the EUR 10,000 Security Deposit is treated as restricted cash. Actual GGR depends on your markets, audience, creative quality, retention and regulation — stress-test the model with your own assumptions before committing.

Your brand, ring-fenced

Your front end, domain, players and PSP sub-account are isolated for your operation. We hold the master PSP and banking relationships, but every euro that flows through your brand is segregated, attributed to you and reconciled daily.

  • C2B

    Player deposits

    Players deposit through integrated PSPs on your branded site. Funds land in our master PSP account and are credited to your sub-account.

  • B2C

    Player withdrawals

    Our team processes payouts once KYC and anti-fraud checks pass — under Anjouan rules and our internal SLA.

  • B2B

    Corporate clearing

    Each cycle we calculate net revenue — deposits minus payouts, subscription and processing fees — and transfer your profit to your corporate account.

We carry

  • The Anjouan licence and regulatory accountability for your brand
  • The full technical stack: platform, hosting and security
  • Game content through one integration, and provider relationships
  • All KYC, AML monitoring, anti-fraud and responsible gambling controls
  • Master PSP accounts, payout processing and reconciliation

You own

  • Your brand identity, markets, marketing and affiliates
  • First-line player support on Basic and Extended — we can run it on Fully Operational
  • Escalating flagged players and RG triggers to our compliance desk the same day
  • Local advertising rules and game-provider marketing guidelines
  • A corporate IBAN to receive your net profit

From signature to go-live

The typical path once we receive a complete KYC pack and a signed agreement.

  1. Week 1 · Contracting & KYC

    WL Agreement signed, corporate KYC pack reviewed, Security Deposit funded and your sub-account opened.

  2. Weeks 2–3 · Brand configuration

    Front end themed to your brand, lobby and game catalogue configured, localisation set and PSP routing finalised.

  3. Week 4 · Compliance & policies

    Brand-adjusted T&Cs, AML and RG policies delivered; bonus and tournament setup finalised.

  4. Weeks 5–6 · UAT & soft launch

    End-to-end and payment flow testing, back-office training for your staff, soft launch on limited traffic.

  5. Week 6+ · Go-live

    Public launch under our operational SLAs, with ongoing platform support from day one.

  6. Weeks on average

    to go-live, provided the KYC pack is complete and your brand assets are ready.

What we need from you

We keep the entry barrier low: a registered company and a standard KYC pack. Everything else is on our side.

  • / 01

    Corporate documents

    • Certificate of Incorporation
    • Memorandum & Articles of Association
    • Certificate of Good Standing (last 6 months)
    • Registers of directors and shareholders
    • Proof of registered office address
    • Tax / VAT registration, where applicable
  • / 02

    UBO & director KYC

    • Passport scan for each UBO (10%+) and director
    • Proof of residential address (last 3 months)
    • Source-of-funds declaration or short CV for each UBO
    • PEP and sanctions screening — done by our compliance team
  • / 03

    Brand & technical inputs

    • Vector logo, colour palette, brand guidelines and copy
    • Domain name(s), subject to regulator approval
    • Target markets over our excluded-territories baseline
    • Marketing partners and affiliate plan, if any

At signing: the activation fee for your package (waived on annual plans), the first subscription invoice for your term, and the EUR 10,000 Security Deposit to the virtual IBAN we open for you.

Ready to launch your brand?

Tell us your preferred package and term — we’ll send the White-Label Agreement within 24 hours.

What happens next:

  1. Discovery call, 30 minutes. Your markets, traffic plan and PSP needs — and the package we recommend.
  2. Live demo. The lobby, back office and operator dashboards before you sign anything.
  3. Agreement and onboarding. Your branded site goes live in 4–6 weeks.

Prefer email? sales@craftlabel.io